{"id":23049,"date":"2025-12-04T09:35:13","date_gmt":"2025-12-04T09:35:13","guid":{"rendered":"https:\/\/mobilemall.co\/blog\/?p=23049"},"modified":"2025-12-04T09:35:16","modified_gmt":"2025-12-04T09:35:16","slug":"samsung-sets-the-first-look-event-for-ces-2026","status":"publish","type":"post","link":"https:\/\/mobilemall.co\/blog\/samsung-sets-the-first-look-event-for-ces-2026\/","title":{"rendered":"Samsung sets &#8216;The First Look&#8217; event for CES 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Samsung&#8217;s locked in January 4 for its CES 2026 pre-show event. Two days before the actual expo starts, they&#8217;ll take over the Latour Ballroom at the Wynn Las Vegas for something called &#8216;The First Look.&#8217;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Experience what\u2019s next, first.<br>The First Look on January 4, 2026 Wynn Las Vegas.<a href=\"https:\/\/twitter.com\/hashtag\/TheFirstLook?src=hash&amp;ref_src=twsrc%5Etfw\">#TheFirstLook<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TheFirstLook2026?src=hash&amp;ref_src=twsrc%5Etfw\">#TheFirstLook2026<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Samsung?src=hash&amp;ref_src=twsrc%5Etfw\">#Samsung<\/a> <a href=\"https:\/\/t.co\/VCfh7UKSKR\">pic.twitter.com\/VCfh7UKSKR<\/a><\/p>&mdash; Samsung US (@SamsungUS) <a href=\"https:\/\/twitter.com\/SamsungUS\/status\/1996355013522690155?ref_src=twsrc%5Etfw\">December 3, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">TM Roh gets keynote duties. He runs Samsung&#8217;s DX (Device eXperience) Division, so this falls squarely in his territory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-samsung-says-it-s-showing\">What Samsung says it&#8217;s showing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The press material talks about a &#8216;vision for DX division for 2026&#8217; and &#8216;AI-driven customer experiences.&#8217; Corporate speak that tells you almost nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What might actually show up? The <a href=\"https:\/\/mobilemall.co\/samsung-galaxy-z-trifold\">Galaxy Z TriFold<\/a> has been floating around for months without global pricing or availability dates. CES would make sense for that announcement &#8211; big stage, lots of press already in Vegas, decent timing before MWC in February.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung also treats CES as its ecosystem showcase. TVs, fridges, washing machines, connected home stuff. Mobile gets attention but shares the spotlight with appliances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-watch\">How to watch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Livestream runs on <a href=\"https:\/\/news.samsung.com\/global\/\">Samsung Newsroom<\/a> and YouTube. January 4 timing works fine for US audiences. If you&#8217;re watching from Europe, that&#8217;s a late night or early morning depending on when they schedule it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung&#8217;s locked in January 4 for its CES 2026 pre-show event. Two days before the actual expo starts, they&#8217;ll take over the Latour Ballroom at the Wynn Las Vegas for something called &#8216;The First Look.&#8217; TM Roh gets keynote duties. He runs Samsung&#8217;s DX (Device eXperience) Division, so this falls squarely in his territory. What [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":23052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,18],"tags":[],"class_list":["post-23049","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-samsung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Samsung sets &#039;The First Look&#039; event for CES 2026 - MobileMall Blog<\/title>\n<meta name=\"description\" content=\"Samsung announces &#039;The First Look&#039; CES 2026 event on Jan 4 with TM Roh keynote, teasing 2026 AI vision and possible Galaxy Z TriFold reveal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobilemall.co\/blog\/samsung-sets-the-first-look-event-for-ces-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung sets &#039;The First Look&#039; event for CES 2026\" \/>\n<meta property=\"og:description\" content=\"Samsung announces &#039;The First Look&#039; CES 2026 event on Jan 4 with TM Roh keynote, teasing 2026 AI vision and possible Galaxy Z TriFold reveal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobilemall.co\/blog\/samsung-sets-the-first-look-event-for-ces-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"MobileMall Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T09:35:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T09:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobilemall.co\/blog\/wp-content\/uploads\/2025\/12\/Samsung-the-first-look.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anxious Holly (I Love Samsung)\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AnxiousHolly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anxious Holly (I Love Samsung)\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mobilemall.co\\\/blog\\\/samsung-sets-the-first-look-event-for-ces-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mobilemall.co\\\/blog\\\/samsung-sets-the-first-look-event-for-ces-2026\\\/\"},\"author\":{\"name\":\"Anxious Holly (I Love Samsung)\",\"@id\":\"https:\\\/\\\/mobilemall.co\\\/blog\\\/#\\\/schema\\\/person\\\/860ebe892bd992f3030254883bedff39\"},\"headline\":\"Samsung sets &#8216;The First Look&#8217; 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