Apple believed that to launch the iPhone 14 series; it would have to increase its production by up to 6 million units. According to Bloomberg, Cupertino told its suppliers to stop building more units because demand didn’t rise as expected.
This means that production targets are being reverted to 90 million. This is not for the entire iPhone 14 family. However, it is clear that the four models are not in terms of popularity.
The iPhone 14 Pro, and particularly the 14 Pro Max, have been a hit with customers. However, the iPhone 14 and the iPhone 14 Plus, which are still not on sale, are less popular than the vanilla models. According to insiders, at least one Apple supplier is shifting production to concentrate more on the Pro Duo.
China, an important market for Apple, is experiencing economic difficulties. Local smartphone brands are also suffering. The iPhone 14 family saw 11% fewer purchases than the iPhone 13 family last year.
Global demand is also down due to rising inflation and economic uncertainty. Part of the reason for lower-than-expected demand can be attributed to the iPhone 14 Plus and 14 Pro. The gap between them and their Pro counterparts is larger than in recent years. However, their upgrade over their predecessors is not as significant.
