Infinix just confirmed what leaked a few weeks back – the Note 60 Ultra is getting designed by Pininfarina. Yes, that Pininfarina. The Italian studio that’s spent 95 years making Ferraris and Alfa Romeos look the way they do.
What We Actually Know
Not much, honestly. The phone exists, Pininfarina is handling the design, and it’s coming sometime next year. Infinix hasn’t shared specs, pricing, or even a proper render. Just the partnership announcement and some corporate speak about “premium smartphone craftsmanship.”
Why This Matters (Or Might Not)
Pininfarina collaborations with phone brands aren’t entirely new territory. The interesting bit is Infinix going this route. They’ve typically competed on value – solid specs, aggressive pricing, nothing too flashy. Bringing in a design house known for supercars suggests they’re trying to push upmarket.
Whether that translates to anything beyond marketing remains to be seen. A badge and some curved edges don’t automatically make a phone premium. The materials, the build tolerance, the small details you notice after living with something for six months – that’s where these partnerships either pay off or fall flat.
The Official Statements
Tony Zhao, Infinix’s CEO, called it “an important step in strengthening the design foundation” and mentioned this kicks off with the Note 60 Series. Pininfarina’s brand VP Fabio Calorio talked about “purity, timeless design, and emotion in form.”
Standard launch quote stuff. The actual phone will tell us more than any press release.
