Samsung’s locked in January 4 for its CES 2026 pre-show event. Two days before the actual expo starts, they’ll take over the Latour Ballroom at the Wynn Las Vegas for something called ‘The First Look.’
TM Roh gets keynote duties. He runs Samsung’s DX (Device eXperience) Division, so this falls squarely in his territory.
What Samsung says it’s showing
The press material talks about a ‘vision for DX division for 2026’ and ‘AI-driven customer experiences.’ Corporate speak that tells you almost nothing.
What might actually show up? The Galaxy Z TriFold has been floating around for months without global pricing or availability dates. CES would make sense for that announcement – big stage, lots of press already in Vegas, decent timing before MWC in February.
Samsung also treats CES as its ecosystem showcase. TVs, fridges, washing machines, connected home stuff. Mobile gets attention but shares the spotlight with appliances.
How to watch
Livestream runs on Samsung Newsroom and YouTube. January 4 timing works fine for US audiences. If you’re watching from Europe, that’s a late night or early morning depending on when they schedule it.
