Google announced the Pixel 11 phones and the Pixel Watch 5 last week. Its Australian ads then went up on YouTube with one extra device in the shot, and it matches nothing the company sells. Reddit users found it first.
The band in the ads is not any Fitbit currently on sale
It sits next to two Pixel 11s, the Pixel Buds Pro 2 and a Pixel Watch 5, under the tagline “Make it a matching set.” The device is a small pebble-shaped tracker with an oblong screen showing a shrunken version of the Pixel Watch 5 interface. Rounder than the Fitbit Charge 6, and it has a display, so it isn’t the screenless Fitbit Air either.
It appears in two separate ads, not one
The same tracker shows up in both the Fog and Olive ad sets, matching this year’s Pixel colours, with the design consistent across both. 9to5Google verified that more than one person saw the ads. A single wrong image could be an accident at the design stage. Two, colour-matched to the range, is harder to explain that way.
A Fitbit Charge 7 is the leading theory because the Charge 6 is three years old
The Charge 6 launched in October 2023 and still sells for $119.95, down from $159.95, so a successor is well overdue. There’s also a gap in Google’s wearable range right now between the Fitbit Air with no screen and the full Pixel Watch 5. A mid-priced band with a small display would slot straight into it.
Two other explanations are still on the table
One is a cheaper Pixel Watch A line. The other is that the ad images were generated by AI and the band is something the software invented that nobody caught before publication. An Android Police writer who handled all the new Google hardware before launch said they never saw this device in person.
Google has not commented on any of it
Tech Advisor asked and expects no answer. Until the company pulls the ads or announces something, this is an unannounced object in a paid advertisement and nothing more.
