The Secret Ingredient to Building a Brand Online Is Not Consistency — The Research Says Something Else
No. No, the secret ingredient is not consistency. Everyone is publishing that it is consistency, and everyone is wrong. You…
You Can Buy the Subscribers, You Cannot Buy an Audience
Say you spend five hundred dollars to launch your new channel, and it works, or it looks like it works.…
Your Follower Count Is a Trophy the Algorithm Stopped Reading
Everyone selling you organic growth is still selling you the same thing, which is followers. Post consistently, engage back, be…
How Fast People Actually Read Signs, Screens, and Phones — And Why Most Copy Is Written Too Long
There is an assumption sitting underneath nearly every screen you walk past in a day, and hardly anybody who puts…
Facebook’s New Free Verified Badge Tells You a Real Human Is Behind an Account, Not a Bot
Meta is rolling out Facebook Verified today, and the surprise is the price tag: free. This is not the blue…
YouTube Brings Back In-App Messaging Six Years After Killing It
YouTube is bringing back direct messages, six years after it scrapped them. The feature started reaching users in the US,…
Brand Recall From Digital Ad Screens Stops Climbing Around the 8th Exposure — Here’s What the Habituation Data Actually Shows
There is something that just doesn't fit in the digital out-of-home advertising market right now. More than 18 million active…
Social Media Was Supposed to Fix Loneliness – The Data Says It Made It Worse
You probably have more ways to reach people right now than your grandparents had in their entire lives combined. WhatsApp,…
Why Your TikTok Videos Are Not Getting Views (And How to Fix It)
Every video is first tested by the algorithm with a small group of 200 to 500 viewers, and it only…
Practical Resources for Marketers Who Want to Build and Grow Their Networks
Every marketer knows networking matters and that part doesn't need a whole intro explaining why. The actual problem is most…
